Member Benefits

Whether you've been riding for many years or are a newcomer to cycling there are many benefits for new and existing members of Southborough & District Wheelers.

Social, events and facilities

Club affiliations to various cycling associations, clubs and leagues

Discounts on products and services for Southborough members (restrictions may apply on some products or services – such as sale items (check before you buy)

  • Rouleur Magazine - Frequently described as 'the most beautiful cycling magazine in the world', Rouleur celebrates the passion and beauty of bike racing, both past and present. Southborough members selecting the special Southborough & District Wheelers Direct Debit rate will save 25% on the shop price and pay only £30 every 4 issues (8 issues annually). Subscribers also get 10% off all merchandise at and receive exclusive subscriber-only covers. Apply from the link above or call 0844 815 5836. Any existing subscribers can email to change their current subscription to this offer.

  • TRIBE provide natural performance nutrition with a social purpose. Their energy and recovery products aid everyday performance with great flavour using refined whole foods with natural and vegan options. From protein and energy bars to recovery shakes and everyday wholesome snacks. They also provide a great adventure community with lots of unique events (running, trekking and cycling) and give back to humanitarian causes via the TRIBE foundation. Find out more at and take advantage of the SDW Member Offer southborough35 in the promo box at checkout to get a massive 35% off any TRIBE products.

  • LAKA Bike Insurance. LAKA is a team that looks out for each other. Their collective cover is made especially for cyclists, for life on and off your bike. Laka's comprehensive bicycle covers you from theft, damage, loss and more. And yes, events races and sportive cover is included in every Laka policy. Whether you hit the deck in the mountains or your bike is stolen from the cafe, Laka will go the extra mile to get you back on your bike. Claims are handled by experts and usually agreed within a day. With no depreciation or excess.

    Every rider from Southborough and District Wheelers can benefit for 30 days of free Laka cover for their bikes and accessories using the discount code SDW30 at

  • Trainsharp Cycle Coaching, Shortgate Near Lewes  - offer a wide range of benefits to members including discounted training for youth to adults - plus 10% off bike fits, fitness testing and purchase of SRM power meters. Run by professional cycle coach Jon Sharples - they area hands on, formidable team who provide vast experience and knowledge at a personal level. For more detail on their offer follow this link or contact them direct at,  on 0044 (0)1892 577 802 or email:

  • Condor Cycles, London 020 7269 6820 - 10% discount on most products from London's leading road cycling emporium (excludes bikes and some product lines). With 60+ years of history, know how and quality goods, not many British manufacturers can claim to be winners of both the National Criterium and National Road Race title in the last decade. Ask for Jaz, who will be able to advise on any product exclusions.

  • Paul Butler Cycle Coaching 07899 693 446 - 10% off fitness testing, one to one coaching and training plans. Paul knows a thing or two about weight loss, training, racing and getting faster. His coaching includes, one to one coaching, training plans, strength training, core strength and flexibility training, nutritional advice for performance and/or weight loss, group turbo training sessions, advice on race tactics and skills such as cornering, sprinting, positioning in the race. Initial consultation is free of charge at a location to suit you.

  • VO2 Cycling, Hildenborough 0844 414 5813 - 10% discount on all products. All bikes are built to order starting with an in-depth assessment of the rider, the spec is also customized depending on the riders ability, cycling goals and budget. Once the bike has been built the rider also gets a bike fit ensuring the bike is perfect for the rider.

  • VO2 Maximum Coaching, Hildenborough 07834 286897 - 10% discount on Performance testing. This will establish current fitness levels, heart rate and power training zones. 10% discount on bike fitting. Their system will make sure any changes made to your position help with comfort, whilst using a power meter to show hard evidence that the changes have improved ability.

  • Wildside Cycles, Tunbridge Wells 01892 527069 - 20% off Specialized Body Geometry Fit. Ex Pro rider and Wildside staff member Gary is a level 2 BG Fitter trained by Specialized whilst Claire Maynard is one of only five female Body Geometry FIT Technicians in the UK. Members can take advantage of this offer by quoting 'BG Southborough' and ask for Claire or Gary.

  • Evernden Cycles, Paddock Wood 01892 832823 - 10% discount to club members on all parts, accessories, clothing, helmets and shoes purchased over the counter. A discretionary discount may be offered on bike purchases, subject to type and availability. Ask in store.
  • Kids Racing - children’s cycling clothes, kids trisuits, cycle shoes, triathlon wetsuits, cyclocross and winter clothing. 10% discount for club members. See the club Facebook group for the discount code.

  • Yellow Jersey Cycle Insurance - 10% discount on cycle insurance products. Please use on-line code SOUTHBOROUGHWHEELERS10.

  • CycelOps, Tonbridge 01732500533 - 10% discount

  • Pedal & Polish - discount on bike cleaning and SDW loyalty card for further savings
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